Search Engine Optimization (SEO) is the process of enhancing a website’s visibility in search engine results by aligning its structure, content, and performance with the way search engines index and rank pages. It is based on understanding how search engines operate, how users search for information, and how relevance and authority are determined.
At its core, SEO focuses on creating content that meets user intent while ensuring that the website is technically sound and easily accessible to search engine crawlers. This includes optimizing page structure, improving load speed, and maintaining mobile responsiveness. Equally important is the development of high-quality, relevant content that engages readers and establishes credibility.